30-minute CIO pitch — CSA Loom¶
Audience: customer CIO / CDO / VP Data. Goal: get a yes to a follow-up 60-minute architecture deep-dive with their architects in the room.
Use this script verbatim or trim. Slide refs are pitch-deck.md slide numbers.
Agenda (30 min)¶
| Min | What | Slide |
|---|---|---|
| 0-2 | Frame: "Here's where Fabric is for federal in 2026" | 1 |
| 2-7 | The problem you have today | 2 |
| 7-12 | What CSA Loom is | 3, 4 |
| 12-17 | How it fits your tenant (boundary + identity + audit) | 7 |
| 17-21 | Honest gaps (build trust by saying what we DON'T do) | 8 |
| 21-25 | Forward migration to Fabric | 13 |
| 25-28 | Five-point value summary | 14 |
| 28-30 | Ask: "Can we book the 60-min deep-dive with your architects?" | 11 |
Skip slides 5, 6, 9, 10, 12, 15, 16, 17, 18 in the CIO pitch — they're the architecture detail for the deep-dive.
Narration — what to actually say¶
Min 0-2 — Frame¶
"Before we start, the punch line: Microsoft Fabric isn't generally available in Gov today. There's no published GA date for GCC-H or IL5 — best estimates put IL5 at 2027. Most federal customers I talk to are stuck in the same place: their analytics roadmap is Fabric when it arrives, but they need to ship workloads in 2026."
"CSA Loom is what we built so you don't have to wait. It's the Microsoft Fabric experience — the workspace, the lakehouse, the semantic models, the real-time intelligence, the AI agents — running inside your existing Azure Government tenant today, and migrating forward to Microsoft Fabric one-for-one when Fabric reaches your boundary."
Pause here for the CIO to react. If they push back ("just wait for Fabric"), use objection-handler #1 from the seller playbook.
Min 2-7 — The problem (slide 2)¶
Talk through the three pain points:
- Audit boundary blocks Fabric. Your audit team will reject any service not on the FedRAMP High / IL4 / IL5 attestation list. Fabric isn't on it.
- Your team has Synapse + Databricks investment. You don't want to throw that out.
- Your stakeholders want Power BI + AI experiences NOW. They've seen Fabric demos at conferences and they're asking why your tenant can't.
If the customer leans in on (1), they're audit-driven — you've found the budget. If they lean on (3), they're stakeholder-driven and you need to pull in their CISO too.
Min 7-12 — What Loom is (slides 3, 4)¶
Slide 3 — vision. Loom = Fabric-experience + Azure-native + open- source. Three sentences.
Slide 4 — what customers actually get. Walk the four bullets: - Unified workspace experience (Fluent UI v9 Console) - Push-button deploy (azd up, 60-100 min) - Built for sovereignty (FedRAMP High day-one, IL4 day-one, IL5 v1.1) - Forward migration is the goal (Delta tables become OneLake shortcuts; dbt models port 1:1; semantic models port via TMDL)
Min 12-17 — Fit (slide 7)¶
Per-boundary support table. The CIO wants to hear "yes, this works in OUR cloud" — Commercial, GCC, GCC-High, IL4, IL5 v1.1. Walk the row that matches their boundary in detail; reference the others quickly.
If they're FedCiv: Commercial+GCC variant. If they're DoD / IC: GCC-High + IL5 v1.1.
Min 17-21 — Honest gaps (slide 8)¶
This is the trust-builder. Open with:
"I'm going to spend two minutes telling you what Loom doesn't do today, because if I oversell you here, your architects will reject the deep-dive."
Then walk the three honest gaps: 1. Direct Lake parity — Loom uses Power BI Premium Import with a warm-cache materializer. Sub-second queries are still seconds. When Fabric Gov arrives, Direct Lake ports in. 2. Defender for Cloud AI Threat Protection — Gov tenants don't have it yet. Loom replaces with Sentinel analytic rules + a Logic App playbook. Functional equivalent, manual SOC pipeline. 3. Pricing model — Loom is free in v1 (you pay only Azure consumption). The future pricing model is deferred to backlog; no commitment today.
Min 21-25 — Forward migration (slide 13)¶
This is the close. The CIO is hearing two things: 1. Microsoft strategy alignment. Loom is built BY the CSA-in-a-Box team using Microsoft 1P services. When Fabric Gov ships, it's the same team building both. 2. Zero rewrite. Delta → OneLake shortcut. dbt → 1:1. TMDL → 1:1. KQL → 1:1. Activator rules → 1:1.
"You're not betting against Fabric. You're investing in a head-start that becomes Fabric when Fabric arrives."
Min 25-28 — Five-point summary (slide 14)¶
Read all five. Don't editorialize: 1. Fabric-experience workspace in YOUR tenant 2. Push-button deploy 3. Built for sovereignty (per-boundary .bicepparam) 4. Forward migrates to Fabric 1:1 5. Free in v1 — you pay only Azure consumption
Min 28-30 — The ask¶
"If this is interesting, the next step is a 60-minute deep-dive with your architects. I'll bring the platform team; we'll walk through the per-workload parity matrix and live-demo the Console. Three weeks out — can your scheduler send invites?"
Get the deep-dive date on the calendar BEFORE you leave the meeting.
Common questions (CIO-flavor — full bank in seller playbook)¶
"Why not just wait for Fabric Gov GA?"
"Microsoft hasn't published a Gov GA date. Best estimates put IL5 at 2027+. Loom is the head-start that becomes Fabric when Fabric arrives."
"How much does it cost?"
"Loom IP is free in v1. You pay only for Azure consumption underneath — Databricks DBU, ADX vCore-seconds, Power BI Premium, ADLS storage, AOAI tokens. Sample F8 deployment ~$3-5K/month in Commercial; +10-25% in Gov."
"Who supports it?"
"Microsoft federal field + customer success. GitHub Issues for public; internal Microsoft Teams channel for federal accounts. Loom is built and maintained by the CSA-in-a-Box team."
"What's the lock-in?"
"None. Bicep + open-source + Microsoft 1P services. Every byte of data is in storage accounts you own. Every secret is in your Key Vault. When Fabric arrives — clean migration."
After the meeting¶
- Send a 1-page recap email within 24 hours (use one-pager.md as the basis)
- Book the 60-min deep-dive with their architect team
- Pre-share parity matrix so architects come prepared
- Loop in CSU federal field rep for follow-up
Related¶
- 60-min architecture deep-dive — next-step doc
- 2-hour technical evaluation — for deeper-engaged accounts
- Seller playbook — full objection-handler bank + competitive positioning
- Pitch deck — slide source
- One-pager — leave-behind
- Demo script — used in the deep-dive